Historias
de éxito.

The cream of point-of-sale promotions

A large dairy factory was seeking support for a special promotion at a large supermarket retail chain. Point of Sale material needed to be placed in front of the refrigerators that held their products. The large number of retail outlets meant that the dairy's field force was overwhelmed.

Roamler took over responsibility for a number of the stores and, using Roamlers to place the POS material, was able to help the dairy make sure that its campaign was a chain-wide success.

Una dulce investigación

Un fabricante de caramelos quiere mejorar su distribución en el canal de conveniencia, pero sabe que obtener información de este canal es más caro y complicado que de otros.

Roamler lanzó una tarea y los Roamlers visitaron las tiendas para chequear la disponibilidad de algunas referencias. En el caso de no encontrarlas, preguntaban al encargado si las querría pedir. En caso de respuesta afirmativa, la información se enviaba al fabricante para que sus comerciales fueran a visitar estas tiendas. De esta forma la fuerza de ventas de la marca organizó sus visitas a las tiendas realmente interesadas en aumentar sus referencias.

Making TVs more visible

A leading electronics brand wanted to boost its brand visibility to support a campaign introducing a new flatscreen TV during the hectic Christmas period. Because of the large number of store locations involved in this campaign, the manufacturer asked Roamler for help.

As soon as Roamler became involved, Roamlers picked up POS material to take to those locations that the manufacturer's own field force had decided were either too remote or of lesser strategic importance. There, they set up the materials according to the instructions they had been give. In this way, the campaign was fully launched and visibility for the new product was significantly increased.